Well, another one has bitten the dust. On August 30th, Zoom Airlines announced it was shutting down operations and filing for bankruptcy. It has been unable to acquire operating capitol and credit funding to stay in operations.

The collapse of Zoom Airlines, a player in the low-cost transatlantic travel market, left 40,000 people stranded all over the world, with no way to get their money refunded.

It's safe to say, that people were not happy with these developments.

It appears, the optimism of the Open Skies deal is proving to be too optimistic. It is becoming increasingly apparent, that in today's economic climate, there is only room for the big players in transatlantic travel. They have deeper pockets and can sustain more losses than newer players.

It's a shame, I was looking forward to watching a discount upstart give giants like British Airways a run for their money.